Audible

As a writer and audiobook nerd, I wanted this account so bad—so, I asked for it. Multiple times. Over about a year. Eventually, they handed me the keys and Audible saw 50x ROI in just my first year as primary brand writer and strategist. This led a 5x contract renewal and the first upsell in 4 years. I was given lots of pats on the back and asked to speak at a platform meeting to the entire company. #feelsgood

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Working closely with the brand’s internal marketing teams, I’ve created and optimized the language and brand voice for content on the Audible App, Audible.com, and Amazon.com in the U.S., U.K., Mexico, and Germany. Next step: Italy.

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