Audible

As a writer and longtime audiobook listener, Audible was an account I actively pursued. Once I was given the opportunity to lead its content strategy, the work generated a 50x return in the first year, contributed to a 5x contract renewal, and helped secure the account’s first upsell in four years. The results led to an invitation to present the work at a company-wide platform meeting.

Working closely with Audible’s internal marketing teams, I developed and optimized brand voice and customer-facing language across the Audible app, Audible.com, and Amazon.com, supporting audiences in the U.S., U.K., Mexico, and Germany.

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