Michaels

Sr. Creative Brand Strategist

Email / Facebook / Web



Michaels was one of the wildest rollercoasters I’ve ever ridden (I love rollercoasters). From developing strategic initiatives like segment analytics roadmaps and multi-tiered, cross-channel customer journeys, to crafting endless copy for a 21 ACR contract. I helped the brand navigate spooky times of a global pandemic, and fostered an immensely tight and growing partnership. “Louis Michaels, I think this is the beginning of a beautiful friendship.” – Casablanca (but also me).