Sr. Content Strategist
Web / Email
I developed customer journey strategy across web and email, including segmentation roadmaps and multi-stage, cross-channel programs. I also led high-volume content development for a 21 ACR engagement, while helping the brand adapt its communications through the pandemic.
What began as support for weekly email campaigns expanded into broader web and cross-channel work, contributing to year-over-year account growth.
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MAXWELL MLYNSKI 